Yes, you read that correctly. There are benefits of “black hat” techniques used to manipulate rankings in the search engines.

If you work within the search engine optimization industry, or you are a webmaster, you have most likely already encountered some black hat techniques in play. As someone who does SEO for a living, it’s in my best interests to know what the techniques are in order to combat them.

Problem is, to a black hat, it’s all worth it. While the majority of us sweat and labor and obsess on getting top rankings in Google and other search engines, the black hatters sit back and laugh at our efforts.